Copy Writing - Dressing for Success
You've got something to sell, it's your baby and you need to get it into the hands of people who need it.
That's where I come in. I'll be honest with you, face-to-face I'm not much of a salesman; if door-to-door is your thing, I write sales brochures, catalogs, even order forms, but ringing the doorbell? Nope, sorry.
But door-to-door sales is dead and gone
The best salesperson is made out of paper and direct-mailed to your targeted client. Or it's composed in light on the Internet. And THAT is Copy Writing!
Like your human salespeople, your sales copy has a particular way of dressing for success. It has to look right, sound right and feel right. Selling - and more importantly - buying is an emotional event. You may think selling is about your product, but really it's about your client - what your product can do for them. And it's your job to tell them that; not what you think is great about your product, but what they think would be great about your product.
You're not an opportunist ready to pounce on any sign of weakness (but unless you approach them just right, they'll think you are), you're a friend, or an advisor, and you have the intricate task of convincing them of that. You need to come along side and identify with them and their needs; show them how you can help them, reassure them when necessary, and persuade them where appropriate. Ultimately, they'll sell themselves, but when they do, you have to be able to recognize it and close the deal... all with just ink or phosphors!
It's a science, and I'd like to be your lab assistant.
That's more than just phosphors on a web-page, too. I've sought out the best resources on sales writing, the American Writers & Artists Inc (AWAI) and dozens of books on copywriting. I've earned my lab coat. So let's talk.